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Literature Review范文样本: E-commerce evaluation models

2Literature Review
2.1 E-commerce evaluation models
2.1.1 Different e-commerce evaluation models

DeLone, W.H. and McLean, E.R. first published the DeLone & McLean IS Success Model in 1992. It was the firstr e-commerce evaluation model. In early stages, informed numbers of subsequent studies and was widely referenced and made use by many articles and journals for example, Seddon and Kiew (1996) and Seddon (1997).

Figure 1: Delone and Mclean’s Model of IS Success (1992)

After 2000, many research models on e-commerce evaluation were published, they referenced to D&M Model but more or less different.

Molla, A. and Licker, P.S. (2001) issued their E-commerce Success Model. This model is based on 1992 DeLone & McLean Model. They tried to keep the richness of D&M Model and while same time to allow capturing the peculiar nature of e-commerce with new factors. There are differences from D&M Model and E-commerce Success Model. EC system quality and content quality replaced system and information quality respectively. Also customer e-commerce satisfaction replaced user satisfaction in D&M. Trust and support and service are added.

E. Gide and M.X. Wu (2007) and Lowry, Vance, Moody, Beckman, and Read (2008) were significant different models to Delone and Mclean’s Model of IS Success.

E. Gide and M.X. Wu (2007) suggested using the term of EBS to measure e-commerce success. EBS termed as E-commerce Business Satisfaction.
A definition is proposed by Gide and Wu for EBS as: “A measurement for overall satisfaction that a business has with an e-commerce system meeting its requirements and expectations”.
The proposed model provided by Gide and Wu is for analyzing EBS, which is formed with critical success factors on human resource, technology, security, relationship, finance, marketing, and ethics and law.

Lowry, Vance, Moody, Beckman, and Read (2008) built their theory model, called branding-associationtrust model (BATM). BATM involves four stages, building image to customers, increasing initial trust, showing the strong association and brand alliances and finally integrating their theory by extending and confirming to McKnight et al.’s model.

Brown, I. and Jayakody, R. (2009) compared 7 different e-commerce evaluation models from 1992 to 2005. Despite the dot-com failure in 2000s, B2C e-commerce had continued to grow steadily.

Since companies are making large investments in e-commerce applications but are hard pressed to evaluate the success of their e-commerce systems (DeLone & McLean, 2003), therefore it is necessary to find the sufficient ways to measure the e-commerce systems.

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