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1。确定一个范围内的环境，以及他们如何会影响汽车行业的主题。

2。 BMW现在应着眼于什么关键因素？

3。你能识别任何潜在的“更改”驱动程序的“关键”因素吗？

 

Using the news articles already provided as the basis, consider the following:

1. Identify a range of themes within the environment and how they  www.liuxuelw.com are likely to impact on the car industry.

2. What are the key factors that BMW should focus on?

3. Can you identify any of the ‘key’ factors as potential ‘Drivers for Change’?

 

 

Students will answer the following questions on the retailer NEXT:

 

Questions

 

1. How does the organization compete strategically?

 

2. What are the key external drivers of change affecting the organisation?  

 

3. How does the organisation add value?  

 

4. How sustainable is the strategic position – (this is the conclusion of the analysis)  

 

 

Hand In Date

 

A Wordprocessed report of 3,000 words (+/- 10% inclusive of appendices) is to be submitted via the module Turnitin link by:

 

January 30th 2012

 

 

News & Web Links

The links below provide some starting points but students are expected to add their own detailed research to develop the analysis:

 

 

http://www.guardian.co.uk/business/2011/nov/02/next-home-shopping-gains 

 

http://www.guardian.co.uk/business/next?INTCMP=SRCH

 

http://www.nextplc.co.uk/

 

http://www.independent.co.uk/money/spend-save/seasonal-shoppers-can-put-the-sparkle-in-retail-shares-6257401.html?origin=internalSearch

 

Some other materials may be provided in the ‘Assessment’ section ukthesiss.com/Thesis_Tips of the Blackboard site.  

Marking Criteria

(The marks for each criterion are to illustrate where the main effort should be spent and are not meant to be a strict marking scheme)