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英语毕业论文:Violation of Cooperative Principle in th(3)

The maxim of quality requires that the contribution shall be authentic and owns sufficient evidence to demonstrate it is true, and the speaker is not allowed to talk about the information which is false or lack of evidence. However, in order to draw the attention of the readers, people who are responsible for creating advertisement are always apt to use some “big” words to show their products. Sometimes, the advertisement even provides people with well-known false information. Such phenomena appearing in the logo of the advertisement can be classified as the violation of the maxim of quality. As a result of it, two effects may be produced:
Firstly, the violation of the maxim of quality can attract the attention of the reader.
Secondly, just as Grice said, “metaphor is the result of violating the maxim of quality”.
As rhetoric means in literature, the ultimate function of the metaphor in advertising English is to attract public attention. The metaphor is also a kind of cognitive phenomena, closely related to the mode and evolution of people’s thinking. Here, the cooperative principle of Grice is used to analyze and evaluate the function and usage of metaphors in slogans of advertising English, laying special emphasis on the advertising effect resulted from their violation of the maxim of quality.

2. Cooperative Principle: Violation and Implication-Strategy of Rhetoric and Statement of Absalom, Absalom! (Dai Xiaoli) [6]
This paper takes examples from Faulkner’s Absalom, Absalom! to analyze the violation cases of the cooperative principle and the meaning and implication that the author of the novel wanted to give to the reader. As Faulkner is a writer fond of experimental narration, and violation of the cooperative principle is a rhetoric strategy that he frequently employed. From the analysis, Absalom, Absalom! violates the cooperative principle from two communicative levels: communicative level between the extra-textual real author and real reader; speech act level among the textual narrators. The dominant violation principle reveals the author’s rhetoric motivation that excessively protects the communicative cooperation, because the reader can discover the author’s illocution in the marked narrative act and gain the effect author expected.

3. Humorous Effect Caused by Disobeying Cooperation Principle in English (Zhang Jinlin) [15]
Cooperative principle is a significant maxim of pragmatics. Pragmatics is defined as the study of communicative action in its sociocultural contest. (Gabriele Kasper and Kenneth R. Rose) [1]On the basis of Grice’s conversational implication, the thesis analyzed English jokes in conversations. Through introducing four maxims of the cooperative principle, the thesis analyzes how the humor caused by violation of the cooperative principle and how to interpret humor in contest. It will be helpful to understand English humor deeply so as to improve the learner’s language communicative ability and to “help the hearer to truly understand the real intention of the speaker” (Li Yao) [9].

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