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英语毕业论文:Violation of Cooperative Principle in th(7)


3. Herbert Hainer, the global CEO of Adidas is interviewed by Yang Lan.

Yang Lan: In the Olympic history, what is the moment most making Adidas proud?
Herbert Hainer: I believe that, Adidas get many excited moments, but the most unforgettable moment is that Jesse Owens won four gold medals in Adidas shoes in 1936.

Obviously, the answer given by Herbert Hainer violates the maxim of quantity and the second rule of this maxim is not followed. Herbert Hainer gave more information than the question required. The question put forward by the Yang Lan just aimed to know the moment that most making Adidas proud and Herbert Hainer didn’t answer this question first, but added more information: “I believe that, Adidas get many excited moments”. These words given here is to emphasize that Adidas as one of the two global giants in sport supplies had performed excellently in the Olympic Games history. Therefore, the second rule of the maxim of quantity is violated in this conversation, aiming to address some other information.

C. Violation of the Maxim of Relation
As for the maxim of relation, the interlocutors should make their contribution relevant. This maxim demands that the hearer should give answers relevant to what the speaker has said in their dialogue. The “relevant theory” includes two sides. One is under the same condition, the more situation effect, the closer relation they are; the other is under the same condition, the less efforts to handle, the more relevant they are. (Sperber &Wils on, 1986)1. It was recollected by Jimmy Carter that when Deng Xiaoping (a great leader of China, 1904-1997) visited the US in 1979, Zbigniew Kazimierz Brzezinski, a political brass once treated Deng Xiaoping in his own house. During the banquet, Zbigniew Kazimierz Brzezinski commented, “there is one thing in common between the Chinese and the French that people from these two countries both believe that their civilization is higher than that of the others.” Deng Xiaoping answered, “Let’s put it in this way,”...
This is a good case of violation of the maxim of relation. Zbigniew Kazimierz Brzezinski’s comment was to blame that both of the Chinese and the French are self-glorified, and a deeper meaning was that if the Chinese and the French are compared, what would be the result? The few words created an embarrassing condition against the other side. If the answer of “Yes” was given, it would mean that China has a higher civilization than France. However, this answer can not solve the problem that which country has the higher civilization as China and French are compared. If a negative answer was given, although it would give a powerful reply to the arrogant comment made by Zbigniew Kazimierz Brzezinski, a result of negating that China’s civilization is not higher than that of the other countries would be formed. Deng Xiaoping began with, "Let’s put it in this way”. These words didn’t directly answer the question, which violates the maxim of relation. The true meaning of this sentence showed the view of the speaker that he neither agreed the point, nor disagreed and he got his own opinions. This answer made the speaker become active, rather than passive against this aggressive question. In addition, it also attracted the attention of the counterpart and put on the stress on the following words. Such wonderful answer demonstrated the wittiness of a great leader of China in an important diplomatic occasion.



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