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审计报告样本:Sample Audit Report:Report of Findings a

Business Development Audit
Presentation
Sample Audit Report
Sections 2003
Business Development Audit
Presentation
Report of Findings and Recommendations
 August 22, 2002
ii
Business Development Audit
Contents
Introduction .................................................................................................................................................. 1
A. Current Business and Competitive Environment ...................................................................................34
B. Customer Focus ...................................................................................................................................43
C. Strategic Planning .................................................................................................................................47
D. Business Planning .................................................................................................................................51
E. Marketing Infrastructure .......................................................................................................................55
F. Sales Infrastructure ...............................................................................................................................58
G. Sales HR Systems ................................................................................................................................63
H. Sales Information Systems ....................................................................................................................73
I. Cross-Functional Synergy .....................................................................................................................76
J. Management Visibility ...........................................................................................................................81
K. Communication and Reporting ..............................................................................................................85
L. Marketing Process ...............................................................................................................................88
M. Sales Process .......................................................................................................................................94
N. Customer Delight Management ..........................................................................................................139
O. Sales Competencies ............................................................................................................................148
P. Proposal Quality .................................................................................................................................152
Q. Client Relationships .............................................................................................................................161



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