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关于市场价值的论文

Procter & Gamble Company, financials ($) (PG annual report, 2010)
 
Table 6. Procter & Gamble Company, financial ratios (PG annual report, 2010)
P&G的产品在中国护发市场的差异化
P&G美容业务是在全球销售超过100亿美元,使其成为世界上最大的化妆品公司之一的原因。 P&G美容产品业务销售超过50个不同的品牌,包括潘婷,玉兰油,SK-II,Max Factor的封面女郎,喜悦,Hugo Boss等,以及草本精华伊卡璐。
 P&G segment and product differentiation in China Hair Care market 
P&G’s Beauty Business is over US$ 10 Billion in Global Sales, making it one of the world’s largest beauty companies. The P&G beauty business sells more than 50 different brands including Pantene, Olay, SK-II, Max Factor, Cover Girl, Joy, Hugo Boss, Herbal Essences and Clairol Nice ’n’ Easy. In China, P&G’s hair care business mainly concentrate on Pantene, the world’s best selling shampoo, Head & Shoulders, the world’s best Anti-dandruff shampoo and Rejoice , the Asia best selling Shampoo. Beside the three main brand, the VS, the styling-function shampoo, and Clairol, the plant-based shampoo are also introduced in several big cities in China.
According to Z.Zhou(2011), the marketing director assistant of P&G China company, the P&G in http://ukthesiss.com/dissertation_writing/Finance/China mainly involved into the shampoo business in the hair care industry, along with a limited conditioner  products under the brand name of Pantene. All five brands have their special culture and functions, each brand would contain several mixture function in variants, to meet the requirement for each targeted marketing segment. 
PANTENE PRO V
 
                                        
 
Core Marketing Target 
The core marketing target of Pantene are female customer , between 18-34 years old, who need to take care of their hair quality.
Key Features & Benefits
Amino Pro-V Complex could makes hair much stronger than other customers.
Gentle enough for daily use, color-treated hair are also suitable.
 
Variants
Smooth & Silky for Straighter hair. This variant is a high conditioner level product, suit for straight hair and make it healthy and shiny looking.
Volume & Fullness for Thicker hair. This variant is high conditioner level, which would give the user a feeling of healthier, fuller and bouncier of the hair.
Lively Clean for Livelier hair. This is a low conditioner level product, which focused on clean the oil on hair, and keep it fresh.


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