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marketing report代写展示(2012年创作的Marketing Report代写作品样本部分)

marketing report代写展示

以下是本站2012年创作的Marketing Report代写部分展示
1.0 Exclusive Summary
The purpose of the international marketing plan is to introduce the MG milk powder to the target market China. This report firstly illustrated the background information of the MG Company and also gave a broad idea about the economic and political environment of the target market. The next part of the report is a more explicit evaluation of the marketing strategies, promotion, product distribution and other related factors. In order to successfully enter the target market and launch the products, MG Company need to carefully manage, operate and design appropriate market strategies.
This essay mainly contains two parts: critical analysis and implementation plan. The critical analysis is a further description of the existing market environment and products information. We defined the mission and the marketing objectives of the company and re-emphasis on the SWOT analysis. Implementation plan is more explicit which describes the market condition, promotion, distribution, pricing, product and other related areas of launching the new business. Finally, we made some suggestion and recommendation on the marketing strategies. This marketing plan is just preliminary and need adjustments when implemented.
 

Table of Contents
 

1.0 Exclusive Summary. 1
2.0 Introduction. 3
3.0 International marketing and business overview.. 3
3.1 China’s Economic Data. 4
3.2 Cultural Elements 4
3.3 Expected Competitors 5
4.0 Information Gathering. 6
4.1 Company and product description. 6
4.2 Target market description. 6
4.2.1 Geography. 6
4.2.2 History. 7
4.2.3 Climate. 7
4.2.4 Population. 7
4.2.5 Region. 8
5.0 Critical analysis and strategic development 8
5.1 SWOT analysis 8
5.2 Positioning. 9
5.3 Preliminary marketing plan. 11
5.4 Major marketing problem.. 11
6.0 Recommendation and implementation. 12
6.1 Trends in the industry. 12
6.2 Segmentation. 13
6.2.1 Target Market 13
6.2.2Size of the segments 13
6.2.3 Description of segments 13
6.3 Marketing Mix. 14
6.4 Four Ps 15
6.4.1 Product 15
6.4.2 Price. 16
6.4.3 Place. 18
6.4.4 Promotion. 18
6.5 Product Lifecycle: 19
6.6 Recommendations 20
7.0 Conclusion. 20
Appendix. 21
Reference. 21
 

 

2.0 Introduction
As globalization is becoming more and more popular, trades and exchanges are very common between countries and companies. International marketing is simply the application of marketing principles to more than one country. However, there is a crossover between what is commonly expressed as international marketing and global marketing, which is a similar term. At its simplest level, international marketing involves the firm in making one or more marketing mix decisions across national boundaries. At its most complex level, it involves the firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the globe. (Doole and Lowe, 2001) This report is about to present Australia’s best dairy products to a new rising market – China. The following is going to analyze all the market background information and other related criteria.



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