Beginnings of transaction theory:交易成本理论概述
Markets vs. hierarchies eliminated and in place of the complicated market structure with exchange transactions is substituted the entrepreneur-co-ordinator, who directs production. It is clear that these are alternative methods for co-ordinating production.” (Coase, 1937, p.388) http://ukthesiss.com/dissertation_writing/Marketing/
Transaction costs:交易成本 Transaction cost assumptions交易成本的假设(1): Bounded rationality:有限理性 Bounded rationality: humans have limited capacity to fully evaluate all consequences and solve complex problems
Transaction cost assumptions交易成本的假设(2):Opportunism:投机主义 before the event) especially problematic for transactions with small number of organisations - might lack concern over reputational effects Problem with Coase’s transaction cost theory:科斯交易成本理论的问题
Idea that choice between market or firm (hierarchy) should be determined by relative transaction costs, i.e. lowest transaction cost mode should be preferred form,
Williamson: Dimensions of transactions
1. Asset specificity:交易商品或资产的特殊性
2. Uncertainty:交易不确定性 |
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