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Dissertation LR & Methodology:Corporate Culture: An infl

Dissertation LR & Methodology:
Final Title: Corporate Culture: An influential/appropriate approach to Chinese Advertising firms in their globalisation process
留学生论文网组织文化:中国广告公司在国际化进程中有影响的途径/方法
Aims:
1. To find out the problem of Chinese advertising agency in their globalisation process compared with successful 4A Ad firms
2. To find out the relationship between corporate culture and organizational behaviour
3. To find out the appropriate way for internationalizing Chinese Advertising Firms
Objectives:
1. To provide the theoretical and practical issue which emphasize the effectiveness of corporatel culture towards organisation’s performance and strategy.
2. To investigate the development of Chinese advertising industry and analyse the difficulty/problem of Chinese advertising firm in their globalization process
3. To testify the impact of one’s corporate culture on its organisation type - comparing the corporate culture of global advertising (4A) firms with Chinese Advertising firms’
4. To demonstrate the importance of managing corporate culture in the international business process
5. To explore an appropriate approach for managing the Corporate Culture of Chinese Ad firms in their globalization process in the future
Mind map / Brain storming
2 / 18
Literature Review Forms:
Article
Key themes
Quotes
Parts/Questions
Relevant star
<International Business: strategy and the Multinational Company>
Cullen, J.B. & Parboteeah, K. P. (2010)
1st ed. Routledge: NY.
International Business
‘In today’s competitive world, the only opportunity to grow a business and its profitability is when a company leaves its home country. However, with these opportunities come the challenges of running a multinational operation.
‘‘Globalization the worldwide trend of economic integration across borders allowing businesses to expend beyond their domestic boundaries. The pressure of globalization - Globalization is the worldwide trend of the economies of the world becoming borderless and interlinked – companies are no longer limited by their domestic boundaries and may conduct any business activity anywhere in the world. Globalization means that companies now sell anywhere, source their raw materials or conduct research and development (R&D) anywhere, and produce anywhere. ..managers must become international in outlook and strategies.’ - ‘ foreign competition and doing business in foreign markets’
‘The complexities of national differences in cultural, legal, ethnical, religious, and political systems’
‘Multinational Company (MNC) and company that engages in business functions beyond its domestic borders’
‘Most multinationals are also implementing measures to make their activities more environmentally responsible.’ IB sustainability – what multinationals are doing to implement such sustainable practices?’



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