教育学论文 旅游管理 社会学论文广告学论文 MBA论文 会计学论文 媒体学 物流学论文 国际商务管理 金融学论文 计算机网络
返回首页

英国论文网:广告学留学生硕士论文定制:An a

Dissertation
An analysis the woman figure in perfume advertisement

Introduction
Perfume is a product which do not have particular significance, we can’t give audience specific information about this product. Advertisers create an image of scent 英国论文网making a connection with outside world. In order to, draw attention and give desire to consumer to purchase the product. Like Williamson said” The technique of advertising is to correlate feelings, mood or attributes to tangible objects, linking possible unattainable with those that are attainable”

By the way of analysis the woman figure in perfume advertisement, I would like to observe the gender figure and ideology in the Ads. The advertisements often present woman as tradition passive figures, such as house wife or beauty doll stand next to male model. Unlike typical stereotype advertisements, perfume advertisements emphasize its taste and images create by media.
In the perfume advertisements, we can found women don’t need to relate with family or any position to show their self- value, but we still can see the ads didn’t jump out the frame of beauty myth.

In the dissertation, the sample perfume advertisements were select from recent editions of woman fashion magazine. During 2009 to 2010.The two researches were 广告学学留学生硕士论文定制semiotics research and quantitave method design questionnaire to collect data, in order to find the stereotype common woman figure in perfume advertisement, what these characteristic are and what image or signs and semiotics make a perfume advertisement succeed. In addition, I were interview some volunteers to get more detail about what elements or sign will grape their attention, push them to buy the products. And discuss the influence of culture, feminism to the woman figure in perfume advertisements.


Mythology

Semiotics
Semiotics and semiology derive from ancient Greek which means” sign”. It is a way of analysing meaning by reading signs (like words, symbols and pictures…etc).Judith Williamson mentioned in the book Decoding Advertisement “The sign consists of signifier, the material object, and the signified, which is its meaning. These are only divided for analytical purposes: in practice a sign is always thing-plus-meaning” It also called “a process of Hermeneutics.” Ferdinand de Saussure (1857-1913)

Hermeneutics has its roots can trace back to the Renaissance-the Protestant analysis of the Bible and the humanist study of the ancient classics. The beginning point is interpretation of texts and the main them of Hermeneutics is that the meaning of the part can only be understood if it is related to the whole.

In the eighteenth century German Philosopher Immanuel Kant influence the developed of making a distinction between the “moral” and the “natural” spheres, analysed to the role of intuition. And move on to the end of nineteenth century and the beginning of twentieth Kantian intuition organise all the line of thought which includes self consciousness, separation between nature, culture and hermeneutics into three approaches: objectivist hermeneutics, phenomenology hermeneutics and alethic hermeneutics.



------分隔线----------------------------
UK Thesis Base Contacts

24小时在线客服

QQ:77276002

Email:77276002@qq.com

推荐内容