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国际商务环境战略分析Assessment guidance-Corporate Analysis and Strateg

英国论文网Corporate Analysis and Strategies in an international Environment
Week 9: Assessment guidance
You represent a team of management consultants and draw up an initial report looking into the various strategies open to McDonald’sYou are expected to apply one or two business models introduced in this unit before you provide any strategies for the corporation.
Your assignment should:
Briefly review the corporation background informationApply the selected business models into the corporationProvide future strategies for the corporation
Section 1: Introduction (200 words)
Briefly introduce the background information of the corporationThe aim of this reportThe issues addressed in this report
Section 2: Critically analyse the corporation using selected models (900 words)
Select 1-2 model(s)Explain the model(s) by using quotations from other sourcesRe-explain the model(s) in your own wordsApply the model(s) in the corporation and analyse. This is the key issue for this section. You should use your own words to do this analysis.
Section 3: Provide possible strategic options (400 words)
Strategic option 1: xxxxWhat are the advantages and disadvantages? (relate to your analysis)Strategic option 2: xxxxWhat are the advantages and disadvantages? (relate to your analysis)Strategic option 3, 4… and their justificationsBased on the analysis above, I would like to suggest xxxx. The reason is xxxx.(You can relate the strategies given to your home cultural context)
Times new Roman, size 12 for the main text1.5 space between linesPlease write a titlePlease use headings, subheadings and bullet points One line space between paragraphs.



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