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留学生国际商务管理专业作业写作需求:Louis R

Corporate Manager

- Creator of the ‘event advertising’
- In this spirit ciroen
留学生论文网Set its citroen cars in Sahara desert in Africa in 1922 ( much before the “Paris-Dakar’ race )
Made an illumination of his own name on the Eiffel Tower in 1925
Revolutionized the customer service

Louis Renault ( 1877-1944 )
biography
- Louis Renault inventor of the gearbox
- At the age of 20, he made a brilliant entrance into the emerging word of gearbox
The promotion of gearbox: On Dec. 24, 1898, during Christmans Ece, his wehicle moved by the gearbox, climbed the 13% hill
- After his ‘ challenge of Montmartre’, he received, in 1899, the patent for the direct drive system that would made his fortune.
- This system was soon adopted by all the manufacturers in the world
- The brilliant career of Louis Renault has started. The ‘brand’ Renault was born.
Who is Louis Renault
- Louis Renault was born into typically bourgeois Parisian family
- His father was businessman who built up a fortune through the sale of fabrics and buttons
- Studies was not his strong point but he had two main assets for obtain success, he was innovative & practical.
Innovation
- 1902- Construction of the first plant in Billancourt, start of the mass car production.
- He started to establish the Renault sales network and set up the company’s first subsidiaries aboard.
- 1905- Renault switched to mass production of taxis in Paris, London and New York.
- 1906- Renault became the leading French car manufacturer.
- American dream of Renault
1912- Renault went to the US for visiting th plants of FORD – his principal competitor
He observed the ‘TAYLORISM’, new working method in order to increase productivity after introduction of assembly line.
He has brought this method back from the Us in France.
- 1914-1919- Military production, booster of international reputation of Renault
Renault’s plant in Billancourt produced vehicles for the troops. Renault designed himself the tank FT17.
- History of the ‘Marne Taxis’
1914- Renault ‘created event’: he ordered Parisian taxis ‘Renault’ to bring French solders to the front located on the Marne River.
- After the WWI Renault realize the gap between US & France
US: where automobile entered already into the consumer era( thanks to Ford and its mass producing non-expensive cars).
France: where automobile was still considered as luxury.
‘all-in-one’ company
- Launched large scale reorganization of its company into ‘all-in-one’company for reducing its dependency on external suppliers.
- 1929, before the Great Depression- Renault was represented, with its subsidiaries, in 49 countries and all continent



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