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Faculty of Business and Law

PGBM04 International Business Environment Assignment

Issue Date: Friday 19th March 2010

Hand in date: Friday 21st May 2010

This is an individual assignment. It will constitute 100% of your overall mark for the module. Please choose ONE question from the following eight. You are asked to write an essay-style answer of about 留学生论文网3000 words on the topic you have chosen. All questions are equally weighted. You are expected to develop your own arguments for each, based on your own critical reflection, as well as reading and discussion in the workshops. This is not a closed-book assessment. You are free to use research-based academic work, such as journal articles, books, and other sources. Remember to provide full references, using Harvard referencing, at the end of each answer for any material that you refer to.

This assessment covers all learning outcomes for the module.

Assessment Criteria:

For each question, the competent answer will be concise, accurate and clearly written in your own words. It will put forward your individual analysis of the issues raised, rather than merely offer a descriptive account. It will be logically organised and contain a conclusion. Where you draw on the views, words and research of others, these will be acknowledged as references and cited clearly in your answers. The Generic PG assessment criteria are attached as well as a module interpretation in the form of a marksheet.

The University’s Policy on Cheating, Collusion and Plagiarism will apply.

1. Critically assess the extent to which some companies would benefit and some face challenges from the ageing population. Find examples of companies in your own country which are affected by this trend. Suggest suitable strategies with which the companies may respond.

2. Outsourcing production and off-shoring service work offers cost advantages to a multinational company, but can lead to criticism in its home country. Discuss the arguments for and against this strategy, paying particular attention to its economic and social impact.

3. What were the major causes of the global financial crisis (“credit crunch”) of 2008 onwards? For one country of your choice, distinguish between the different types of macro-economic policy measures taken by its government, and assess the likely consequences of its actions.

4. Assume that a company is considering moving production to a location in a developing country, but is concerned about political instability? What particular aspects of the country’s political structure and processes should it take into account when assessing political risk?

5. What are the cultural difficulties likely to be encountered by a global company from a Western economy embarking on a joint venture with a foreign partner in China? What are your recommendations to enable the joint venture to have the best chance to succeed?