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英国论文网:高绩效企业商务管理-high-performance business-A winning playbook

A winning playbook for profitable growth
By Tim Breene and Michael R. Sutcliff
A common characteristic of high-performance businesses is theability to consistently generate new sources of revenue growth whiledelivering profitability from their core business. Critical to creating this 英国论文网capability inside large organizations: a disciplined approach and sustained effort from the senior management teamCorporations across industries perenniallystruggle to generate and maintain profitablegrowth rates that match the expectations ofinvestors and other stakeholders. This challengeincreases in complexity as organizationsand markets mature over time. And becausesustained, profitable growth is a key requisitefor high performance, avoiding the traps ofgrowth without profit or stalled revenuegrowth remains a top priority with seniorexecutive teams as they manage throughchanging market conditions, customer expectationsand competitive threats.Choosingbetween investing for growth and deliveringprofitability from the existing business hasalways been a source of tension for managementteams. High-performance businesseshave met this challenge with a commitmentto consistently deliver both expected financialresults from the existing businesses and revenuegrowth through new business initiatives.General Electric Company, Procter & Gambleand UPS are just a few of the companiesactively working to improve the processesand discipline needed to successfully deliveron this commitment.
Growth modelsAt GE, a recent review of the company’s businessunits demonstrated that the groups thathave been managed for both growth andprofitability have done the best over the pastdecade. The company has developed a modelfor creating a disciplined process that can
The journal ofhigh-performance businessThis article originally appearedin the January 2007 issue of
A winning playbookfor profitable growthBy Tim Breene and Michael R. Sutcliff
国际商务管理留学生毕业论文A common characteristic of high-performance businesses is theability to consistently generate new sources of revenue growth whiledeliveringprofitability from their core business. Critical to creatingthis capability inside large organizations: a disciplined approachandsustained effort from the senior management team.reliably draw new revenue streams
from existing businesses.1P&G also has made considerableprogress in reinvigorating growthacross products and geographies byadopting a new “Connect + Develop”model. The model enables new businessinitiatives by helping the companylearn from both proprietary andopen networks of customers, suppliers,technology leaders and innovators.P&G is working with externalorganizations such as NineSigma andInnoCentive to create technology andscientific problem briefs that can beshared with its network of thousandsof possible solution providers worldwide.



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