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经济学作业范文:商务学技能作业——服务业对促进经济增长的重要性

MME 101 – Assignment TWO – Tri 1, 2012  Page 1
 
MIBT – MME 101 Business Academic Skills商务学技能
Trimester 1, 2012
Assignment 2 - Research Essay
_________________________________________________________________________________
Due Date:   Week 11 – MONDAY  MAY 21 - by 5:30 p.m. - both hard copy and on-line
versions.   Printed copy – in your lecturer’s locker. On-line copy via portal.
Marks:    20 marks (20% of trimester total)
Word limit:  1500 words (+/- 10%)

GENERAL PURPOSE OF AN ESSAY: 一篇文章的一般目的:
An essay is a piece of continuous writing that contains an argument to address the topic. An essay requires the writer to argue,  defend  or  justify  a  point  of view about  the  topic  task. Essay  writers  provide  appropriate  reference  material  to support their arguments. Their material presents and discusses any conflicting evidence in order to reach a conclusion.  Analysis  comprises  an  assessment  of  the  value  of  the  ideas  or  information  presented  in  the  essay.  Students  are expected to provide both information and analysis in the essay. 

BACKGROUND: 背景
Services have fundamentally different characteristics from goods or products. 服务与货物或产品有根本不同的特点。These differences have crucial implications for the way the service economy is organised. 这些差异对服务经济组织的方式具有至关重要的意义。Services continue to add to the overall economic growth of countries. 服务持续促进国家整体经济的增长。Therefore marketing and development of services remain a core topic.  因此,市场营销和服务的发展仍然是一个核心话题。There is a critical need  to  remain  focused  on  several  areas  related  to  services  and,  in  particular,  effective  and  efficient promotional strategies for service providers. 保持对服务相关领域的关注是一个迫切需要,特别是,服务供应商的有效的和高效率的推广策略。 Because of their generally intangible nature, services often face unique  challenges in  developing  effective growth  strategies. 因为它们通常是无形的,所以服务业经常在制定有效的增长战略方面面临着独特的挑战。 Organisations  focus  on  the  future  and  build  a customer base for their services to support a growth economy. 组织着眼于未来,并且为他们的服务建立一个客户群,以支持增长的经济。
 
TASK and TITLE:任务和题目
Write a research report on the following topic:写一个关于以下话题的调查报告:



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