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经济学作业-硕士研究生预科商业和管理及案例分析

Pre-masters Business and Management 4 (Case Study)硕士预科商业和管理(案例分析)

Summary of key information:相关信息说明

字数上限为3000字(不包括参考书目和任何附录)
Word Limit: 3,000 words (excluding the Bibliography and any appendices)

每个学生可以有二个小时的时间来完成这个项目的研究工作。
Each student has a maximum of 2 hours of supervision time available to support your independent study for this assignment.

研究报告的提交时间为第四周-12年4月30日(星期一)中午十二时之间,这个报告的成绩占总成绩的百分之十。
Submit proposal to Study Direct – Week 4 – Monday 30th April 12 noon
The proposal will be assessed and will represent 10% of your final grade.

下午4时(星期五)请提交您的研究草案及研究报告,其中文献综述和方法五月的第6周向主管提交。
Submit a draft of your introduction, literature review and methodology to supervisor by 4pm Friday 18th May –the end of Week 6

完成研究项目的时间截止到6月6日(星期三)中午12周,也就是学期的第九周。
Submission deadline for completed assignment – before 12noon, Wednesday 6th June (in Week 9)

该学习研究的最终目的是为了培养学生的内在潜力及发掘学术写作的专长,并且可以发现学科中的问题所在,增强分析材料及理解概念的能力。
The main aim of this module is for students to develop the ability to write long pieces of academic work, displaying applied understanding of academic subject matter and an ability to critically analyse materials and concepts.

The work you do for this module will extend and build on the work you did in your academic proposal assignment last term.  However, this is not a proposal but a piece of actual original work using a case study methodology.  This takes your academic work a step further in that you will be doing an original piece of academic writing, but using only secondary data.  You can therefore use the same headings as in your proposal assignment for this assignment, (a reminder of these is below), with the addition of the case study section for your original work.  It is required that you produce a piece of original academic work in the form of a case study on a UK based organisation. 

You will need to demonstrate a good understanding of the application of a business model, basing your work in current academic thinking, and thus it is required that your assignment is clearly and appropriately referenced throughout. 

The literature review section of your work will be about the business model.  The source material about the organisation you choose will be secondary data only (no primary data collection is required or, indeed allowed to complete this assignment).  Therefore your methodology section will be about the use of case studies as a methodology in business research, and the use and selection of secondary data as data sources. The organisation you select must be a UK based business or ‘not for profit’ organisation.



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