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New Media Thesis Sample of Canada University

Integration and Development of New Media and Traditional Media
Introduction
With the rapid development of digital technology, new media is gradually replacing traditional media to occupy the position of the main part of our vision, the rise and development of new media makes the radio and television and other mainstream medias are being challenged. Because the new media are marked by means of transmission and reception terminals diversification, in which the audio and video transmission and receiving offers more choices (Mohan J. Dutta-Bergman, 2004). The rapid development of digital technology promotes the upgrading of the radio and television broadcasting command technological transformation, and has brought unprecedented challenges and development opportunities for radio and television. This report tries to cut into new media at an alarming rate, open and interactive communication features and characteristics, to explore the need for integration of new media and traditional media, and to propose several models of integration of the establishment of new media and traditional media.

 

1. Introduction and propagation features of new media
1.1 The information sender
1.2 The information recipient
1.3 The information carrier
1.4 The information content
2. Need for integration of new media and traditional media
3. Development model of integration of broadcasting and new media
4. Conclusion

 

References
Althaus S. L.; Tewksbury D., 2000, Patterns of Internet and Traditional News Media Use in a Networked Community, Political Communication, Vol.17, No.1, p. 21-45(25)

 

Gunther Kress, 2003, Literacy in the New Media Age, Taylor & Francis e-Library.

 

Henry Jenkins, 2006, Convergence culture: where old and new media collide, New York University Press

 

INTERNET USAGE STATISTICS, 2009, The Internet Big Picture World Internet Users and Population Stats.

 

Jan van Dijk, 2006, The network society: social aspects of new media, first edition, TJ International, Padstow Cornwall

 

John Vernon Pavlik, 2001, Journalism and new media, Columbia University Press

 

Mohan J. Dutta-Bergmanwww.51lunwen.com, 2004, Complementarity in Consumption of News Types across Traditional and New Media, Journal of Broadcasting & Electronic Media, Vol. 48

 

Nicholas Negroponte, 1995, Being Digital, Scott London

 

Ronald E. Rich, 1992, Task Analyzability, Use of New Media, and Effectiveness: a Multi-site Exploration of Media Richness, Organization Science, Vol.3, No.4, p.475

 

Thomas J. Johnson and Barbara K. Kaye, 2004, Wag the blog: how reliance on traditional media and the internet influence credibility perceptions of weblogs among blog users, J & MC Quarterly, Vol.81, No.3, p.622-642

 



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