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Abstract: In today's society, with the economic development and social progress, the competitive market of China's tourism market is also growing, as part of the tourism market, women travel market is formed and developed rapidly to become a consumer force can not be ignored. The status quo and development trend of the female consumer market trends, female tourists consumer psychology to help the advantage of tourism enterprises in the development of the tourism market.

Keywords: mental demand, the marketing concept, consumer psychology, brand effect

With the continuous development and improvement of the market economy system in China's successful accession to the WTO, on the one hand, China's tourism industry to expand domestic and international tourist market, on the other hand will be more intense competition in the tourism industry. So, in an invincible position in fierce market competition, and seek development demands that we must adapt to market needs, concerns the psychological needs of female travel consumers is to meet market demand.

One, the psychological significance of female travel consumers

(A) To establish a marketing concept concerned about the psychological needs of female travel consumers

The female tourist consumption psychology refers to a variety of psychological phenomenon and its outward manifestation of female tourists in tourism consumption activities, and various acts of female tourists in tourist spending activities are all dominated by the mental activity. Tourism is a special sightseeing activities, tourism itself is a kind of psychological needs activities. Tourism business units should establish a marketing concept concerned about the psychological needs of female travel consumers, and realistic from the perspective of the psychological needs of female travel consumers starting to develop their tourism products.

(B) of female travel consumers of mental activity of their purchase behavior

The impact of female consumers of mental activity of their travel purchase behavior to guide the tour operator activities. Human psychology a direct impact on people's buying behavior, then the activities of tour operators, through research and analysis on female travel consumers of mental activity, will be able to accurately grasp the female travel consumers to purchase the basic pattern of behavior, in order to stimulate the female The travel consumer purchasing needs, and guide them to make a purchase decision. This requires tour operators and management personnel must possess the necessary knowledge of the tourism psychology, and be able to apply this knowledge to actual business activities, and play a guiding role.

(C) from a female travel consumers point of view of mental telepathy to shape the image of the tourism product

In today's fierce market competition, the Image has become a magic weapon for tour operators dominate the market. The implementation of brand strategy is from a female travel consumers mental telepathy angle to shape the brand image of the product. China's unique tourism resources, rich in natural ecological landscape, the long and splendid ancient civilizations relics, colorful minority customs and cultures, may constitute a unique brand of tourism. As long as our tour operator standing on the height of the global, mental telepathy angle from the female travel consumers must be able to develop world-class famous tourism products to effectively promote the rapid development of China's tourism industry.