教育学论文旅游管理 社会学论文 广告学论文 MBA论文 会计学论文 媒体学 物流学论文 国际商务管理 金融学论文 计算机网络
返回首页

英国留学生旅游市场管理论文需求-Horizontal-Mergers-Tour market in UK are seg

Horizontal-Mergers
Merging


Airtours proposed to merge with First ChoiceSupply of leisure travel services to customers in the United Kingdom and Ireland and supplying package tours and certain other holiday products, they are also both vertically integrated into upstream (airline operation) and downstream (travel agency) businesses.
Market Definition
Short-haul package holidays: Accommodation and possibly other services in a given (usually foreign) destination with return travel (usually by air) to and from it.Independent holiday: customer are more familiar with the tour and the transparency of the information increase.
Short-haul v.s Long-haul
Market structure
Market-structure comprising-four large tour Operators-each vertically integrated both upstream into charter airline operation and downstream into travel agency and together accounting for the large majority of salesAccording to Airtours there are two ways of doing business in this industry. Either stay small and buy inputs or produce large volumes and integrate vertically
Tour Package
Domestic and foreign tour package Domestic dominance.Long-haul and short haul-difference between travel flight timeLong haul-Asia and AmericaShort haul- holiday-all European (mainland and islands) and North African.
Tour market in UK are segment. Market Share:
Leading Companies Market share
30.7%
20.4%
19.4%
15%
The 4 main companies control over 80% of the market.
Vertical Integration
4 large firms are operated in vertical integration-From their airlines to local distribution channel:  Upstream channel-individual airline(First Choice has one of the largest charter airlines ) Downstream-distribution channel (a chain of distribution channel)
Market characteristics
Market characteristics-oligopolistic dominance conducive to the creation of a collective dominant position.Only the four main integrated players.Capacity expansions are highly risky (the nature of the product, the moderate growth of the market, and the level of transparency)
Product homogeneity
Fundamentals are similarAll involve packaging of travel and accommodationDepend on bulk buying
Low demand growth
Not essential item for consumer spendingLow economic situation in UKMarket growth are moderate
Low price sensitivity
Overall package price increase-not affect the initiative of the customerLimit the output is available
Similar cost structures
Economies of scale is set at a max by around 15-20 aircrafts – Prof. NevenThe Four major firm have a larger number of aircrafts than the limit.Similar marketing and distribution channel.
Barrier to entry
Airtours has suggested that entry barriers into tour operation, charter airline operation and travel agency are all insignificant.The absence of regulatory constraints The occurrence of entry and exit in tour operation and airline operation.The low financial outlay requiredThe primary barriers to entry/expansion are -airline seats and the distribution through travel agencies.Small tour companies usually pay a commission to the 4 large operators for capacity.


------分隔线----------------------------
UK Thesis Base Contacts

24小时在线客服

QQ:77276002

Email:77276002@qq.com

推荐内容