Operations Management Report
1.0 Introduction
Thesis is provided by UK thesis base http://ukthesiss.com/
Marks & Spencer (M&S) is a leading British retailer of clothing, food, homeware and financial services with over 895 stores in more than 40 territories around the world. (Marks & Spencer-UK Stores, 2009)Thesis is provided by UK thesis base http://ukthesiss.com/
During those glory days, M&S experienced a wrenching time which has become particularly vulnerable in its core customer base-women aged between 35 and 55. Its profit margins seemed to be untenable and the loyalty of its customers was also severely eroded in 1998. Besides, as rival retailers continuously sourcing their materials from low-cost countries, the increasing cost of using British suppliers exerted a burden on M&S, but M&S was rather slow to switch to overseas suppliers. These combined factors pushed M&S into a wrenching time. The clothing sector represents a large proportion of the UK retail turnover and poor performance will result in a negative effect on its profit in this area. In recent years, M&S has been struggling and rebranding to regain its reputation. With reference to the strategic review of M&S, the UK retail management team developed an operational plan to built up the strengths of M&S and exploit new growth opportunities which concentrating on improving its product appeal, availability and value to rebuild relationships with the core customer base-womenswear. Based on the case study of Marks& Spencer, this paper will make an illustration on three M&S clothing ranges, namely Perfect and Classic ranges, Autograph range and per una range through analyzing three questions.
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University of Toronto Department of Computer Science
© 2004-5 Steve Easterbrook. This presentation is available free for non-commercial use with attribution under a creative commons license.
How Theses Get Written:
Some Cool Tips
Dr Steve Easterbrook
Dept of Computer Science
University of Toronto
sme@cs.toronto.edu
University of Toronto Department of Computer Science
© 1992-2005 Steve Easterbrook. This presentation is available free for non-commercial use with attribution under a creative commons license. 2
Outline
Part 1: Writing your thesis
(1) Context: What is a thesis (for)?
(2) How Do I Get Started?
(3) What Should My Thesis Contain?
(4) How Do I Get Finished?
(5) Summary
Part 2: The Examiner’s View |
