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中国和国外自媒体时代新媒介的“快餐文化”及发展策略论文

 
首都师范大学科德学院
本科生毕业论文
 
浅析自媒体时代新媒介的“快餐文化”
                 ——“微传播”理念
 
 
 
学        院: 传媒学院   
专        业: 广播电视编导   
学        号: 1080308410   
学       生: 周陈   
指 导 教 师: 姚义静
 
 
2012年5月
摘  要
  随着人们信息化普及程度的提高,人们对信息的要求无论是从数量上还是质量上都有了很大的突破性。在移动互联网传播为主的当代,微博,博客,论坛,开心网,微电影等各种以“人人都爱传播,人人都当主播”的互动式平台大量涌现,新媒介已能独挡一面。自媒体概念也正是在这种草根苏醒的背景下孕育而生的。在当代的自媒体时代,在微传播理念得到广泛的普及以及运用之后,大量的信息随之产出,信息似乎不再像以前那样单纯了,这种精神食粮被偷工减料或是参杂了各种不良的激素,五花八门的信息随着四面八方扑面而来,它的有用性被消减了,它的服务性变弱了,信息在数量上猛增,而它的质量却在不断下降。笔者主要通过对微博客的两大主力军--中国的新浪微博和国外的Twitter的发展现状进行数据上的统计搜集以及在市场的定位走向进行浅析,从这些资料中我们不难发现微传播的有着一片很好的发展前景,那在这样的发展背后究竟会对社会及人们的生活带来怎样的影响?以及在这些光鲜的发展背后什么是我们应该做足的发展中的应对措施。
 
关键词:自媒体时代;微传播;发展策略
Abstract
  A new breakthrough has been made as the spreading of information technology speeds up, which requires more and more “right” information both in quantity and in quality.As the main spread of CMNET contemporary,Wei-bo, Blog, BBS, Kaixin001 website, Micro Movie and other communicating channels like this have blossomed, serving as interaction platforms, practicing the ideal of “Everyone loves news-spreading, and everyone loves to be an anchor ”. These new forms of media have emerged as new actors working independently in our daily life, thereafter comes into being the idea of We-Media.In the contemporary of We-media Time, with the idea of Micro-Spreading being widely accepted and used, a large amount of technology has come into being. In this case, information seems “less pure” than in the past—being cut off or added with other “toxic stuff”, causing the “Information Boom”. Therefore, as information increasing in number while recessing in quality, its usefulness has decreased, so as its role of serving. In this article, I will use the data-collecting method to analyze the present market positions and developing trends of two main actors in the field of microblog--Sina microblog in China and Twitter in America. According to the data I have collected, I can easily conclude that Micro-Spreading has a bright developing prospect in the future. what effects will it bring to our life? And what should do with it? The answer is all the needed measures in its developing process.


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