教育学论文 旅游管理 社会学论文 广告学论文 MBA论文 会计学论文媒体学 物流学论文 国际商务管理 金融学论文 计算机网络
返回首页

留学生媒体学毕业论文:Where the Art is:Defining an

Where the Art is:Defining and Managing Creativity in New Media SMEs
Mark Banks,David Calvey,Julia Owen and
David Russell
This paper examines the definition and management of creativity in the‘creative industries’.Initially the paper sets out the economic and cultural context for the emergence of the creativeindustries,before 留学生论文网 going on to argue that there are gaps in our understanding of the role ofcreativity and particularly the management of creativity within these industries.Based onresearch un

dertaken with new media SMEs in the North West of England,the paper thenexplores the ways in which creativity is defined and managed within this sub-sector.It isshown that the meanings attached to creativity are variable and contested and that the precisedefinition and management of creativity is strongly determined by the internal workplaceculture,and the external social and economic conditions within which firms operate.It isfurther suggested that while creativity is often seen as a‘must have’attribute for new mediafirms it may also,conversely,be considered a barrier to commercial success.The paperconcludes that if we are to understand work and production in the creative industries,andoffer institutional support for firms to develop and sustain creativity for competitiveadvantage,it may be necessary to develop a more detailed understanding of the role ofcreativity and creative management as both a general and specific,socially embeddedprocess.
Introduction
Given the growing interest in the‘creativeindustries’there is a surprising lack ofknowledge and understanding of the specificrole of‘creativity’within this sector(Lead-beater&Oakley,1999;Davis&Scase,2000).
The aim of this paper is to examine more fullythe role of creativity,and ways of definingand managing creativity,within small andmedium sized enterprises(SMEs)working inthe creative industries.The diverse and fast-growing sub-sector of‘new media’is chosenas a case through which to analyse the issueof creativity.While new media productionis only one of many activities routinely cat-
egorised as a‘creative industry’,given therapid growth of this sub-sector and its in-creasing convergence and integration withother sub-sectors(Preston&Kerr,2001;Pratt,
2000;Scott,2000),we suggest an analysis ofcreativity in new media firms may offer somepertinent insights that could be tested more
broadly across the creative industries.The paper begins by setting the economicand cultural context for the emergence of thecreative industries,before going on to argue
that there are gaps in our understanding ofcreativity,and the management of creativitywithin this growing sector.We argue thatmuch of the contemporary literature oncreativity has failed to show how the mean-ings attached to creativity are variable andcontested,and how,within firms,the defini-
tion and management of creativity may behighly context specific,being strongly deter-mined by the internal workplace culture,andthe external social and economic conditions



------分隔线----------------------------
UK Thesis Base Contacts

24小时在线客服

QQ:77276002

Email:77276002@qq.com

推荐内容