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essay how to write:the key issues covered in the course of

Choose one topic from these case study topics:
• Global genres, local discourses? The case of a global television format in a non-Western country.
• Made by Disney, watched across the world. The case of a Disney production.
留学生毕业论文需求Starbucks as a global brand. How does Starbucks embed its global image in specific countries? Choose and compare two countries with widely different national cultures (e.g. France and Saudi Arabia).
• The power of visual images. How do nations use visual communication to promote a global image for a global and local audience alike? Choose the case of a specific country.

For this assignment you are expected to focus on one specific case study and address some of the key issues covered in the course of the semester in relation to a specific event or development in media and communication

Essay presentation: some tips

The case study has to reveal a good level of originality and your ability to conduct research while consulting academic and non-academic sources. You need to show that you can make the links between the critical discussions in academic literature and events taking place in the media industry, in the world of media politics and culture, and in processes of media consumption.

Use original material from the media but also academic literature. Use illustrations if you feel that this will help develop the discussion and the analysis. Do not use illustrations for the sake of it; you will be assessed on the research and content you have put together and not on the visual presentation of data and analysis.


Important points to bear in mind when writing essays:
- Research the topic as widely as you can. You should be working on the assumption that each essay should have had at least 8-12 books/articles consulted. In the event of book shortage, don't forget the internet and other sources such as those in the electronic library. The basis of good essay writing is wide research.
- Design a structure for your essay, usually with a beginning, middle and end. The beginning should introduce the topic, its significance and how you propose to tackle it; the middle should form the core of your argument; the end should conclude with your own ideas (and NOT just summarise what you have written). The basis of a good essay is a clear structure.
- Always place the emphasis on analysis rather than narrative. The essay will either ask a question or invite discussion. Do not write a report. Answer the question or fulfil the requirements of the title. The basis of a good essay is a clear, coherent and consistent analysis.
- Work on the assumption that your tutor has read the items in the bibliography and does not want to see them merely reiterated. She wants to see that you understand what you’ve read and that you can



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