国际商务管理 社会学心理学 信息和知识管理 管理类作业 经济学作业 法律作业市场学作业 语言学作业 金融作业格式 会计作业格式 物流管理作业
返回首页

市场学Case Study代写样本-An Exploratory Study on the Experience Mar

Case Study代写
An Exploratory Study on the Experience Marketing of Starbucks from Consumer Perspective
Table of Contents
1. Introduction.. 2
1.1 Aims and Objectives. 2
1.2 Background information of Starbucks. 3
2. Report detail 4
2.1 Consider primary, secondary and tertiary research. 4
2.2 SWOT Analysis of Starbucks. 4
2.3 PEST Analysis. 6
2.3 Research methodology. 7
3. Conclusion and recommendations. 8
3.1 Summary of data gathered. 8
3.2 Reiterate your organisations choices in relation to data and theorists work 9
4. Recommendations. 10
Reference. 10
Appendix. 11
 

1. Introduction
1.1 Aims and Objectives
In 21st century, experience marketing has drawn a lot of attention and developed rapidly. Some people even believe it would be the mainstream of marketing model in the future. Starbucks as a successful example in experience marketing always serves as an important research object. At present, ………… of experience demand. Therefore, the author designs a qualitative research that looks into the experience marketing of Starbucks from consumer’s perspective.
 

This report specifies how the author will adopt a qualitative research to understand consumers’ views on Starbuck’s experience marketing. 6 consumers in 3 Starbucks coffee houses are selected to participate in semi-structured interviews. All collected data will be recorded and sort out in a unified format. SPSS program will also be used for a descriptive analyzed. Schmitt’s (1999) Strategic Experience Modules (SEMs) will be applied as the major theoretical framework for this study.
 

1.2 Background information of Starbucks
……………………
 

2. Report detail
2.1 Consider primary, secondary and tertiary research.
In order to meet the research objective, the author conducts both primary and secondary research……………………
 

2.2 SWOT Analysis of Starbucks
Strength
Ø Flexible operational model: Starbucks is adept at adopting flexible investment and ……………… on service quality and more profit. (Marie Busing-Burks, 2009)
Ø Successful experience marketing of “the third place”: Starbucks has successful created a coffee service oriented in “the Starbucks experience”. …………in Starbucks. (Michelli, 2007)
Ø Superior product quality and taste: ………………
Ø The development and ………………
 

Weakness
Ø The organizational effectiveness needs …………
Ø The management pressure of supply chain: uniform logistic management centre replaces previous………………and accuracy. (Marie Busing-Burks, 2009)



------分隔线----------------------------
UK Thesis Base Contacts

24小时在线客服

QQ:77276002

Email:77276002@qq.com

推荐内容