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Your individual assignment must be handed in to the Learning Resource Centre, in the library, with an accurately and clearly completed Assignment Cover Sheet.
Learning Outcomes Assessed学习成果评核
 

LEARNING OUTCOMES学习成果

Upon successful completion of this module, students will have demonstrated

Knowledge:

That they can critically understand the emerging global marketplace and the role of global integrated marketing communications within it他们能够批判性地理解新兴的全球市场和全球整合营销传播在它的作用
That they can critically understand the integrated marketing communications theory市场营销学作业要求他们能够批判性地理解整合营销传播理论
That they have an understanding of how marketing communications strategy and tactical planning contributes to organisational strategy他们有一个的了解如何营销传播战略和战术规划有助于组织战略
 

Skills技巧
 

That they can communicate effectively他们可以有效地沟通
That they can apply the theories, concepts and techniques of marketing communications management.他们可以申请营销传播管理的理论，概念和技术。
 

Task任务

You are required to submit a professional report that demonstrates your ability to meet the learning outcomes of the module. 您需要提交一份专业报告，证明你的能力，以满足该模块的学习成果。
The Context for this assignment is the health and beauty market.这项任务的上下文是健康和美容市场。

You are required to submit a professional report that demonstrates your ability to meet the learning outcomes of the module.  You should select an organisation within the above context, as a basis for your report.  This Organisation may be based in any country, however should promote themselves in at least two different countries (for instance, your home country and the UK).

The report should provide a brief introduction to your Organisation and then be divided into 2 parts as detailed below.
 

Introduction – 0% Weighting
 

You should provide a BRIEF introduction to your Organisation to help your tutor and any other reader (such as the External Examiner) understand it.  Using published supporting material in the appendices, if required, your introduction to the Organisation is likely to include the mission statement (if applicable), key objectives, key markets and areas of operation.

Please do not simply ‘cut and paste’ from a website for this introduction.

Part One – Review of Current Practice – 70% Weighting – 2500 words

Critically compare and contrast the marketing communications employed by your Organisation to reach a specific target market within the two countries selected.