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LEARNING OUTCOME学习成果

完成后的分配学生将能够：
 

Upon completion of the assignment students will be able to:

• analyse the marketing environment and help develop an in-depth understanding of the marketing strategies used in actual market place.分析营销环境，并帮助建立一个深入的了解，在实际市场的营销策略。

• equip students to analyse their conceptual foundations with actual market practices thus giving them an understanding of how to compete effectively and face the challenges of a marketplace让学生分析他们的概念基础与实际的市场行为，从而让他们了解如何进行有效的竞争，面对的市场挑战
 

ASSIGNMENT QUESTION

Marketing plan serves to document how the organisations strategic objectives will be achieved through specific marketing strategies and tactics with customer as the starting point.市场计划文件如何组织的战略目标将通过具体的营销战略和战术来实现以顾客为出发点。

Write a marketing plan for a product or service produced by a Malaysian Company listed on Kuala Lumpur Stock Exchange (KLSE) of your choice. A student is not allowed to choose a company which has been chosen by other students. You MUST obtain permission from your lecturer before embarking on your assignment. It is a “first come, first serve” basis policy. This project will carry 50% of your module marks.写由马来西亚吉隆坡股票交易所（KLSE）您所选择的上市公司生产的产品或服务的营销计划。一个学生是不允许选择其他学生已被选定的公司。从讲师开始你的任务之前，市场营销留学作业指导必须获得许可。这是一个“先来先服务”的基础上的政策。该项目将进行模块标记的50％。
 

Your report should include the following aspects:你的报告应该包括以下几个方面：
 

a. Introduction about your chosen company
b. Current market situation
c. Strengths, Weaknesses, Opportunities and Threat analysis (SWOT)
d. Objectives of the marketing plan.
e. Marketing Strategies
I. Product strategies 
II. Pricing strategies
III. Promotion strategies 
IV. Distribution strategies
f. Conclusion
一。关于您所选择的公司简介
二。目前的市场情况
三。优势，劣势，机会和威胁分析（SWOT）