国际商务管理 社会学心理学 信息和知识管理 管理类作业 经济学作业 法律作业市场学作业 语言学作业 金融作业格式 会计作业格式 物流管理作业
返回首页

留学生市场学作业需求-appropriate service to their customers-市场专业assign

留学生市场学作业需求,Part (a)
This part of your assignment is concerned with Azouza who wish to review their operating systems in order to provide an appropriate service to their customers.

Azouza operate several service call centres, selling banking products, each call centre is allocated a sales region.
Azouza wishes to compare the efficiencies of these call centres using some or all of the data:
• Number of full time staff employed for more than 2 years
• Number of full time staff employed for up to 2 years
• Number of part time staff employed for more than 2 years
• Number of part time staff employed for up to 2 years
• number of calls per year
• number of sales per year
• Yearly profit

1) By identifying suitable input(s) and output(s) perform a preliminary graphical analysis using the data in table 1 to investigate the efficiency of the call centres.

Call centre Full time staff years Part time staff years Calls per year Sales per year Yearly profit
<2 >2 <2 >2 ’00,000 ‘00,000 (‘000)
Ayton 4 16 7 13 520 120 2000
Beeham 8 12 8 8 350 150 2257
Cechester 12 18 6 2 736 100 2241
Deebury 12 14 9 12 561 180 2222
Feeby 14 6 12 10 444 130 2123
Table 1: staffing duties and sales breakdown

 

2) Extend your investigation of the efficiency of the call centres by including weighted attributes. Hence produce and solve a set of models using Xpressive software.
You must explain and justify, your choice of input and output attributes, which should be chosen to enable the analysis to discriminate between the units.

You are required to provide a report summarising the results from your investigation and providing information to enable the management to operate this firm efficiently and effectively.

Required Deliverables
Part (a)

• A word processed report style document, not exceeding 6 A4 pages,
• Electronic copies of relevant Xpressive files.


Part (b)
You are required to review a published paper from the selection presented in Appendix A. These papers discuss the application of mathematical programming techniques to relevant case studies.

The titles of the available papers are given in the appendix. Each paper is available to one reviewee only, so select a paper and confirm your choice with the module leader as soon as possible.

You should read your chosen paper, briefly summarise the content, and critically review the paper. Your review should comment on the overall quality of the paper, how well any stated objectives are met, identify any shortcomings or errors, give any relevant suggestions or recommendations.

All sources should be correctly referenced using the Harvard system; electronic sources should be referenced according to the guidelines given in the Citing and Referencing document which can be found on the module website.



------分隔线----------------------------
UK Thesis Base Contacts

24小时在线客服

QQ:77276002

Email:77276002@qq.com

推荐内容