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中英两国家征婚标语篇的比较研究

第一章 绪论


1.1研究背景
在过去,特别是在中国的婚姻通常会安排家长和媒人。随着社会的发展和新中国的基础,人的思想发生了很大变化。受西方文化的影响,人们开始寻求自己的潜能,理想的配偶通过其他方式。 Gradually dating advertisementappears. Dating advertisement, as a special kind of advertisement, is quite common inrecent years and becomes more and more popular and attracts more and more attention. Ithas become an important tool http://ukthesiss.com/shxlxzy/  find an ideal spouse in modern time, since it can provideall kinds of people with a platform to communicate more directly with others. There hasbeen an enormous upsurge of interest in advertisements. Compared with other kinds ofadvertisement, dating advertisement has not received enough attention and the researcheson dating advertisements mainly focus on the lexical and syntactical level.Dating advertisement is considered as a powerful mirror or window through whichwe can find the social trends and cultural values, but studies of dating advertisement havelong been neglected or just touch the surface level. Few scholars study datingadvertisement on the basis of appraisal theory and even no research has been done fromthe perspective of altitude, which is core subsystem of appraisal theory.
This paper, afterfinding out this loophole, aims to analyze dating advertisement by means of attitudecompleted with the three sub-systems: affect, appreciation and judgement.SFL is a theory of language centred round the notion of language function and amulti-perspective model. It is designed to offer analysts complementary lenses forinterpreting language in use. One of the most basic complementarities is the notion of kinds of meaning— three modes of meaning. Ideational meaning which means thatlanguage is a resource for mapping ideational, interpersonal and textual meaning onto oneanother in almost act of communication. Interpersonal resources are involved innegotiating social relations: how people are interacting, including the feelings they try andshare. According to Halliday, interpersonal meanings are shown in the person system, bothas pronoun,in the attitudinal type of Epithet, in the connotativc meanings of lexical itemsfunctioning in the group and in prosodic features such as swearwords and voice quality(1994). This thesis is to develop and extend the SFL account of the interpersonal byattending to three axes along which the speaker/writer's intersubjective stance may vary.


1.2 Research Significance



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