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英国论文网-塑造成功的形象沟通-Image communication is as old as history

Image communication is as old as history
英国论文网Image communication is nothing new. The British once spent hours practising thearranging of attire and hair and taking lessonsin dance and music in order to become gentlemen.During the Renaissance, laws were
passed that prescribed which fashion couldnot be worn by the lower classes so as to keepsocial distinctions intact. In the fifteenthcentury, the handkerchief was for a timeallowed only to the nobility. Peter the Great,in 1698, sought to westernize Russia byimposing a stiff tax on beards so men too poorto pay had to cut and shave their beards.Masters of image communicationPolitical and spiritual leaders are masters othis magic of image communication. Wecannot help but feel moved by their passionateconvictions and unrelenting efforts in theircommitment to a cause. Through the waythey move the masses and the image theycommunicate, they earn great names forthemselves. I am sure most of us have heard ofRonald Reagan, Mahatma Gandhi, JohnKennedy, Robert Kennedy and MartinLuthur King, to name a few.
We have also seen how entertainers likeElvis Presley, Frank Sinatra, Michael Jacksonand Madonna kept their audiences glued totheir entertainment.On the darker side, we have seen blind,fanatical, wholehearted, unconditional devotionto destructive figures like Adolf Hitlerand other world famous dictators like PresidentAmin, Ivan the Terrible and SaddamHussein.
What these people have in common is thatthey could hold people spellbound by theirimage. How can we who are not political orspiritual leaders, or entertainers, communicate
a winning image?
Personal image
A good appearance is a premium
everywhere
First impressions count. A good appearance isa premium everywhere – it announces youbefore you speak. Communication experts
believe that over 55 per cent of the total messagepresented by a person during a firstmeeting consists of that person’s appearance.Industrial and Commercial Training
Volume 29 · Number 5 · 1997 · pp. 158–165
© MCB University Press · ISSN 0019-7858
Communicating a
winning image
James Poon Teng Fatt
The author
James Poon Teng Fatt is a Lecturer at Nanyang BusinessSchool, Nanyang Technological University, where heteaches Business Communication and English Proficiency.
He has conducted technical communication seminars inMalaysia and Singapore. He also sits on several editorialboards, recent ones being The Journal of EnterprisingCulture and Nanyang Business School’s Working PaperSeries.
Abstract
A Greek philosopher once refused to have his portraitpainted because he felt it bad enough to be condemnedwith his image in which nature had imprisoned him. Thatis personal image. For business, image is even moreimportant. As the old pun puts it, “If you don't strike oil in
a few minutes, stop boring”. Because image communicates,discusses what it takes to develop a good personal



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