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关于集团公司运营模拟操作作业

GROUP PROJECT集团项目

你的小组会在市场部内和你一起接手一个现有的营销计划和相关的经营业务。你需要做出必要的战略决策,以实现你的商业计划。这个需要你参与每个执行的项目。完成所有项目之后你需要写一个市场战略营销计划,包括在未来在三年之内的模拟项目,你的计划会对你的业务开展决定最重要的重点及战略方向。
Your group is the marketing department of your allocated supermarket within the market2win simulation and you take over an existing marketing plan and an operating business. You are required to make the necessary strategic decisions to achieve your business plan. THIS WILL REQUIRE YOU TO ATTEND THE ALLOCATED TUTORIALS EACH SESSION. Upon completion of the 4th decision (2 years within the simulation), as a group, you are required to write a strategic marketing plan to cover the next 6 decisions (3 years within the simulation). Your plan will take your business forward and should concentrate on key markets and strategic direction based on your position at the end of decision 4.
我们的任务为您的在模拟市场营销写一个计划。你不用收集模拟之外的相关数据。相反,你应该使用的工具会应用在讨论的过程中和以往的营销相关的模块,并将其应用在任何时候,以顾客做为关注焦点(这需要在您的报告中明确指出的)。
The task is to write a marketing plan for your organisation in the marketing simulation.  You are not to collect data outside of the simulation.  Rather you should use the tools discussed in the course, previous marketing related modules and apply them, taking a customer focus at all times (this needs to be explicit within your report).
 在模拟项目之中不要因为太多的操作问题而缩减你的报告。
 Do not be distracted by too many operational issues curtail your report to factors which are variable within the simulation.
记住这是一个营销计划所以必须包括零售营销组合的建议
Remember it is a marketing plan so must include retail marketing mix recommendations

THE MARKING SCHEME
Group Project Marking System
 
Marketing audit    35%
Recommendations    35%
Tangible representation of recommendations including cost/benefits     10%
Demonstration of understanding
and application of retail marketing theory                  10%
Layout, sourcing, tables, graphs, use of English      10%
 100%


The project report will be graded principally on its content. Please note the report should be well written and structured and 10% of the marks for the assessed coursework have been allocated for this purpose. It is expected that the report will be divided into sections and major and minor headings.



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