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英国论文的格式以及组成部分 DISSERTATION(4)

Insufficient literature?

If it is considered that there is `insufficient’ literature within hospitality, tourism or consumer marketing on the topic under study, it may be necessary to explore other applications or profiles, such as: (i) similar applications in the service sector generally; (ii) systems in other locations or industries; (iii) visitors to, or consumers in, other areas; (iv) workers in other fields. Furthermore, the collection of some preliminary primary data to identify key dimensions for exploration is sometimes of value.  

Chapter 3 Methodology (about 2000 words)

Function

The methodology comprises an explanation of how the research was carried out, including: research design; population and sampling methods; the selection and collection of secondary and primary (if applicable) data and an outline of the method(s) of data analysis. Comment on and give reasons for any restrictions encountered and analytical procedures, with justification from the literature (and appropriate references) for the methods selected. Is the methodology appropriate and will it yield the information required to satisfy the appropriate objectives? This chapter should not only argue for the methods used but include discussion as to why certain potential methods were not used. (Include libraries used, bibliographies, abstracts and databases consulted).

Process

Begin with an overview of what is in the chapter. Include information on:
 (i) research design; nature, type and form of requisite data;
 (ii) definition of research population and discussion of sampling method(s) with justification;
(iii) secondary and primary data collection, including justification of method(s) chosen and of  the content of
 instrument (underpinned by literature);
 (iv)   method(s) of analysis;
 (v) limitations.
 
The selection of methods in this chapter should be underpinned by a few references. Also, if primary data are employed, the literature should be used to underpin the content of the data collection instrument.

Chapter 4 Results/findings, including analysis, evaluation and discussion (5000 words)

Function

In this chapter, the hypotheses is tested/research questions are answered. The aim/objectives should be kept in mind. There statement of the results must demonstrate ability to analyse and synthesise not just to regurgitate information collected. Alongside or following the results, there must be discussion/evaluation of the findings.

Note:  it is not appropriate to merely list the responses to questionnaires/interviews in question order (q1, q2, q3 etc) but presented as `results’.
Try to determine the key elements of the study (perhaps from the literature base) or utilise the objectives for section headings.

Process

Analyse the research findings and evaluate the data/information generated; synthesise the data/information into summaries using appropriate and recognised (underpinned by literature) analytical technique. The outcomes should at some point be subject to evaluation/testing/discussion/interpretation as applicable and as appropriate with reference to the research objectives/questions/hypotheses. The results should be written as a coherent whole in academic style, not merely reported. A summary of the key findings makes a useful conclusion to the results chapter.



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